Updated: Nov 12
Instagram is a social media platform that allows you to share your photos and videos with friends and followers, It is one of the ten most visited websites and one of the three most-downloaded apps in the world (alongside WhatsApp and Messenger), Check out these statistics and you'll understand why it's important to increase follower’s engagement on your Instagram business in 2023:
59% of U.S adults use it daily
44% of people use it to shop weekly
Instagram has over 1.4 billion users worldwide and is the second most popular social network after Facebook. Instagram's users spend average 30 minutes on the app per day, which makes it an important marketing tool that helps you to reach and engage with a big audience. If you want more people to engage with your posts on Instagram, there are 25 simple steps you can take, That our expert marketing team will share some tips for how to increase engagement on Instagram in the year 2023 and get more people interacting with your content!
What is Instagram engagement and why is it important?
How Is Engagement Calculated?
Step 1: What to Put in Your Instagram Bio for a Good First Impression
Step 2: Get to know your followers
Step 3: Create a consistent brand identity
Step 4: Create expressive aesthetic images
Step 5: Use captivating Reels and videos
Step 6: Post Personal Content
Step 7: Use Storytelling to increase engagement on Instagram in the year 2023
Step 8: Share knowledge Consciously, Ethically and Altruistically on Instagram
Step 9: Implement The 80/20 Rule of Engagement
Step 10: Use Hashtags Strategically
Step 11: Write Engaging Captions
Step 12: Add Call To Action
Step 13: Post at the Right Time
Step 14: Answer your Comments and Directs Responsive
Step 15: Don’t Exceed Your Instagram Engagement Limits
Step 16: Golden Rule; 1 Hour Engagement Instagram Activity
Step 17: Host User-Generated Content (UGC)
Step 18: Implement Instagram Stories Effectively
Step 19: Go Live Frequently on Instagram Stories
Step 20: Influencer Marketing As A Fuel For Increasing Instagram Engagement
Step 21: Convert Instagram Followers Into Email Subscribers
Step 22: Use Website Traffic to Increase Instagram Profile Visits and Vice Versa.
Step 23: Promote your Instagram Business on other Social Media Platforms
Step 24: Analyze your Instagram Post Engagement and Come Up with your Best Practice.
Step 25: Use Instagram Ads to Increase Engagement on Instagram in the Year 2023
What Is Instagram Engagement and Why Is It Important?
Instagram engagement is the number of likes, comments, saves, and shares your posts received. It's important because it shows that your followers are interested in your content and want to engage with it.
The more engagement you receive, the more likely you are to be seen by other Instagram users. In fact, one study showed that posts with over 20% engagement received twice as much organic traffic as those with 10% or less engagement.
While getting lots of likes isn’t necessarily a sign that people will buy from you (in fact, it could even indicate a fake account), getting lots of comments tends to be a good sign: they show genuine interest in what you have to say!
How Is Engagement Calculated?
When a person interacts with one of your posts in any way (i.e., likes, comments or saves and shares), they are counted as an engagement. The total number of engagements per post is then divided by the total number of followers you have to get your engagement rate (EX: 1000 people interact with your post = 1000 engagements / 30000 followers = .033%), Engagement Rate is probably the most important Factor for Instagram to show your content on the search bar. The average Engagement Rate on Instagram business account posts is 0.83%.
If you want to increase engagement on Instagram in the year 2023 Follow these Steps: (VID/Dis: How to increase engagement on Instagram in the year 2022)
Step 1: What To Put in Your Instagram Bio For A Good First Impression
Instagram bio: An Instagram bio is a short summary of 150 characters about yourself or your company, displayed to other users under your profile photo. You should:
Showcase your brand
Your bio should include a short, informative summary of your business. This is a great opportunity to highlight the main features of your company in an effortless way. For example, you can use this space to explain what makes you different from other businesses or why your customers will enjoy working with or buying from you. You can also use it as an opportunity to introduce yourself and let people know who the person behind the account is.
Showcase your brand personality
Include some personality in your bio by adding details about how you would like people to perceive you as well as what makes you unique when compared with other companies (for example: "We strive for simplicity because we believe that complex solutions don’t always solve problems"). This helps engage users by giving them insight into who they are interacting with on Instagram beyond just looking at the images posted on social media sites every day ("the end user"). (PIC/Dis: how to grow engagement on Instagram)
For example, if you run a coffee shop, then you might want to include some details about your beans and how they’re roasted. If your business is an online clothing store, then it would make sense to showcase a few key pieces from your collection or discuss the types of clothes that are available, or if you have a pet daycare then highlighting what makes your services stand out would be ideal.
Instagram bio is also where you can add your brand values, mission statement for the company, or even a short story about how you got into this business. You can use this section to share fun facts about yourself or things that make you unique. For example, if you're an artist then maybe include some details about what inspires your artwork and why people might want to follow along with it.
Step 2: Get To Know Your Followers
The best way to get your followers engaged is to know them. How can you do that?
Know their interests
Know their demographics (age, gender, etc.)
Know their behavior (what they like and what they don't like)
Know their preferences
So, how do you get to know your followers? Well, there are a couple of simple ways:
Look at what they’re liking. They may not be commenting on it or sharing it with their friends, but if they like something enough to want to see it again then its value is proven. This means that you can use this data as inspiration for new posts and target similar niches so that the content aligns with what people are enjoying about your account in general.
Listen when people say something negative about one of your posts, this is also valuable feedback that will help inform future content decisions (for example: “I don’t like seeing puppies in my feed – they give me anxiety!”).
Step 3: Create A Consistent Brand Identity
Your Instagram page is your window to the world. It's where you can connect with your customers and provide them with the information they need to make informed decisions about your products. But how do you make sure that people are going to keep coming back? Your Instagram page should be a reflection of who your company is, what it stands for, and how it operates. The more consistent elements below are across all platforms—your website, social media accounts, etc. You don't want people following your Instagram account, then visiting the website to find out more and finding something drastically different!
These elements are:
The design of the