How To Increase Engagement on Instagram In The Year 2023?
Updated: Jun 10
Instagram is a social media platform that allows you to share your photos and videos with friends and followers, It is one of the ten most visited websites and one of the three most-downloaded apps in the world (alongside WhatsApp and Messenger), Check out these statistics and you'll understand why it's important to increase follower’s engagement on your Instagram business in 2023:
59% of U.S adults use it daily
44% of people use it to shop weekly
Instagram has over 1.4 billion users worldwide and is the second most popular social network after Facebook. Instagram's users spend average 30 minutes on the app per day, which makes it an important marketing tool that helps you to reach and engage with a big audience. If you want more people to engage with your posts on Instagram, there are 25 simple steps you can take, That our expert marketing team will share some tips for how to increase engagement on Instagram in the year 2023 and get more people interacting with your content!
What is Instagram engagement and why is it important?
How Is Engagement Calculated?
Step 1: What to Put in Your Instagram Bio for a Good First Impression
Step 2: Get to know your followers
Step 3: Create a consistent brand identity
Step 4: Create expressive aesthetic images
Step 5: Use captivating Reels and videos
Step 6: Post Personal Content
Step 7: Use Storytelling to increase engagement on Instagram in the year 2023
Step 8: Share knowledge Consciously, Ethically and Altruistically on Instagram
Step 9: Implement The 80/20 Rule of Engagement
Step 10: Use Hashtags Strategically
Step 11: Write Engaging Captions
Step 12: Add Call To Action
Step 13: Post at the Right Time
Step 14: Answer your Comments and Directs Responsive
Step 15: Don’t Exceed Your Instagram Engagement Limits
Step 16: Golden Rule; 1 Hour Engagement Instagram Activity
Step 17: Host User-Generated Content (UGC)
Step 18: Implement Instagram Stories Effectively
Step 19: Go Live Frequently on Instagram Stories
Step 20: Influencer Marketing As A Fuel For Increasing Instagram Engagement
Step 21: Convert Instagram Followers Into Email Subscribers
Step 22: Use Website Traffic to Increase Instagram Profile Visits and Vice Versa.
Step 23: Promote your Instagram Business on other Social Media Platforms
Step 24: Analyze your Instagram Post Engagement and Come Up with your Best Practice.
Step 25: Use Instagram Ads to Increase Engagement on Instagram in the Year 2023
What Is Instagram Engagement and Why Is It Important?
Instagram engagement is the number of likes, comments, saves, and shares your posts received. It's important because it shows that your followers are interested in your content and want to engage with it.
The more engagement you receive, the more likely you are to be seen by other Instagram users. In fact, one study showed that posts with over 20% engagement received twice as much organic traffic as those with 10% or less engagement.
While getting lots of likes isn’t necessarily a sign that people will buy from you (in fact, it could even indicate a fake account), getting lots of comments tends to be a good sign: they show genuine interest in what you have to say!
How Is Engagement Calculated?
When a person interacts with one of your posts in any way (i.e., likes, comments or saves and shares), they are counted as an engagement. The total number of engagements per post is then divided by the total number of followers you have to get your engagement rate (EX: 1000 people interact with your post = 1000 engagements / 30000 followers = .033%), Engagement Rate is probably the most important Factor for Instagram to show your content on the search bar. The average Engagement Rate on Instagram business account posts is 0.83%.
If you want to increase engagement on Instagram in the year 2023 Follow these Steps: (VID/Dis: How to increase engagement on Instagram in the year 2022)
Step 1: What To Put in Your Instagram Bio For A Good First Impression
Instagram bio: An Instagram bio is a short summary of 150 characters about yourself or your company, displayed to other users under your profile photo. You should:
Showcase your brand
Your bio should include a short, informative summary of your business. This is a great opportunity to highlight the main features of your company in an effortless way. For example, you can use this space to explain what makes you different from other businesses or why your customers will enjoy working with or buying from you. You can also use it as an opportunity to introduce yourself and let people know who the person behind the account is.
Showcase your brand personality
Include some personality in your bio by adding details about how you would like people to perceive you as well as what makes you unique when compared with other companies (for example: "We strive for simplicity because we believe that complex solutions don’t always solve problems"). This helps engage users by giving them insight into who they are interacting with on Instagram beyond just looking at the images posted on social media sites every day ("the end user"). (PIC/Dis: how to grow engagement on Instagram)
For example, if you run a coffee shop, then you might want to include some details about your beans and how they’re roasted. If your business is an online clothing store, then it would make sense to showcase a few key pieces from your collection or discuss the types of clothes that are available, or if you have a pet daycare then highlighting what makes your services stand out would be ideal.
Instagram bio is also where you can add your brand values, mission statement for the company, or even a short story about how you got into this business. You can use this section to share fun facts about yourself or things that make you unique. For example, if you're an artist then maybe include some details about what inspires your artwork and why people might want to follow along with it.
Step 2: Get To Know Your Followers
The best way to get your followers engaged is to know them. How can you do that?
Know their interests
Know their demographics (age, gender, etc.)
Know their behavior (what they like and what they don't like)
Know their preferences
So, how do you get to know your followers? Well, there are a couple of simple ways:
Look at what they’re liking. They may not be commenting on it or sharing it with their friends, but if they like something enough to want to see it again then its value is proven. This means that you can use this data as inspiration for new posts and target similar niches so that the content aligns with what people are enjoying about your account in general.
Listen when people say something negative about one of your posts, this is also valuable feedback that will help inform future content decisions (for example: “I don’t like seeing puppies in my feed – they give me anxiety!”).
Step 3: Create A Consistent Brand Identity
Your Instagram page is your window to the world. It's where you can connect with your customers and provide them with the information they need to make informed decisions about your products. But how do you make sure that people are going to keep coming back? Your Instagram page should be a reflection of who your company is, what it stands for, and how it operates. The more consistent elements below are across all platforms—your website, social media accounts, etc. You don't want people following your Instagram account, then visiting the website to find out more and finding something drastically different!
These elements are:
Logo:
The design of the logo should reflect your company's culture using your company's color scheme and have some sympathy with your physical evidence.
Your logo should be recognizable and easy to identify
Make sure that all of your posts are tagged with the same logo.
It has to look good in thumbnail size.
Use the same logo tagline every time, this will help your audience remember what you're about and make them more likely to follow you back!
Upload high-quality images of your logo—this will help ensure that people see it clearly every time they see it in their feed or elsewhere online. As should the color scheme and labeling file. If you have a consistent color code, for example, then you will be able to automatically add that color to all of your images in order to help tie them together. Your Instagram feed should have the same color scheme, font(s), and logo as your website and other social media pages so that followers know they are looking at the official account of your business.
If you're going to engage with your followers, you'll need to have a brand identity that is consistent across all platforms. A consistent brand identity makes the user feel like they know who they're dealing with and what they will get if they follow you. It gives them more confidence in their decision when considering whether or not to follow you. (PIC/Dis: how to grow engagement on Instagram)
What other things can help your brand identity?
Comment below, this article and we can talk about it in our Instagram and you have a chance to win $500 weekly raffle?
Make sure you're visible in all your posts. You don't want people to miss out on any of the good stuff!
Step 4: Create Expressive Aesthetic Images
Aesthetics are one of the most important elements to consider when posting on Instagram. Captions and hashtags are great, but they don’t have the same power as an image. Brands posts using expressive aesthetic images, received more likes and comments on Instagram than those with classical aesthetics.
To create an aesthetically pleasing image:
You can use symmetry or image contrast (e.g., light vs. Dark) for your background and foreground elements.
Use a variety of color palettes to match with your brand’s style, whether it's a bright blue or neutral black-and-white. (PIC/Dis: Use variety of color palettes to increase engagement on Instagram )
Make sure your photos have good lighting, which will make them pop against any background! If you want to go further into how to set up the perfect lighting situation for taking photos, read this blog post from our friends at Illuminate Photography Studio here.
Using a variety of angles, filters will also help you create an aesthetic look for your account. You can find some tips on how to take great photos here.
Don't forget about backgrounds; choose something interesting that matches with What you're trying to say/sell with your product/service without distracting too much from it either way."
Don’t forget about AR filters and props will also help you create an aesthetic look for your account. You can find some tips on how to take great photos here
According to two studies by European Journal of Marketing analyzing 361+ 610 participants responding to social media marketing images demonstrate that vertical or horizontal symmetry and high image contrast increase consumer liking of social media marketing images and Increase consumer engagement on Instagram.
Step 5: Use Captivating Reels And Videos
You might have noticed that many users are starting to favor video content over photos and text. According to Instagram, 91% of their users watched videos on the platform weekly.
The new Reels feature can be used to share videos as well as photos in one long-form format. You can use this feature to show off products and services, explain how they work or what goes into making them, show behind-the-scenes footage of your team at work or just about anything else you wish to highlight!
Keep these tips in mind when creating your next video:
Keep videos short - no longer than 1 minute (unless it's an advertisement) (VID/Dis: Use short videos to increase your reach on Instagram)
Use subtitles so people who don't like audio can still understand what's being said (VID/Dis :Use Video Subtitles to increase engagement)
Narrow down your niche audience so viewers know right away if they're going to enjoy watching whatever type of content it is (VID/Dis : narrows down your niche audience to increase engagement rates on Instagram in the year 2022)
Instagram video content should be engaging and informative. Remember that you're competing with millions of other people for a limited amount of attention spans, so it's important to make an impact quickly. Instagram videos are a great way to show off your company culture or explain products and services. If you're using them as an educational tool, make sure they're easy for people who don't know anything about what it is you're trying to teach.
For videos that are around 26 seconds long received the most engagement on Instagram in 2022! Try to keep them short because people today's attention span is limited - also
If you're looking for engagement on Instagram, make sure you're using captivating content that's relevant for your target audience and genuinely interesting for them.
According to a study by Journal of Fashion Marketing and Management about strategic importance of visual aesthetics for consumer responses to fashion luxury brands, he analyzed 40,679 posts on the official Instagram accounts of 15 global luxury brands brand content posted on Instagram. -Brand video content received more likes and comments than static content. -Visual aesthetics and presentation modality could lead to generating likes and comments. Branded content, adopting expressive aesthetic and audio-visual modality generated more responses when using audio-visual modality, while content using classical aesthetics produced more responses in a visual-only format.
Step 6: Post Personal Content
You can increase engagement on Instagram in the year 2023 by posting personal content that is of interest and relevance to your followers. This could include family photos or pet photos, stories about your own life and experiences, thoughts and opinions on a range of topics, beliefs and values that are important to you (for example: animal rights), hobbies, interests and anything else about yourself (for example: knitting).
When you post something personally, you will engage with your audience at a more intimate level. This can be done by sharing an experience or a story that is relevant to both you and your followers. A great way to do this is by posting photos from events or experiences that you have attended and shared with others in your community. Another way would be posting pictures of yourself enjoying these same experiences!
According to A study by David O'Connell based on a content analysis of every Instagram post shared by all members of Congress who were seated for the first six months of the 115th Congress (17,811 posts in all), factors capturing real world influence best explain why some members have more followers on Instagram. Senators, members who have served longer in office, past or future presidential candidates, Congressional leaders and ideological extremists all had significantly more followers. This paper also shows that -Personal content such as family photos, personal photos, selfies and pet photos produces significantly more user responses, while impersonal content like text based posts, produces fewer.
Step 7: Use Storytelling To Increase Engagement On Instagram In The Year 2023
The best way to increase engagement on Instagram in the year 2023 is to tell an engaging story. There are many ways to do this, but here are some tips for creating the perfect Instagram post:
Use emotion and humor. What’s your brand’s tone? Are you funny? Serious? Can you use a few jokes in your posts?
Be consistent with messaging, especially if your brand has multiple people posting content online (this also makes it easier for people who follow you).
Make sure the tone of each post fits with its corresponding photo or video. Don't mix up comedy with serious content; don't go from sad to happy; etc. This will help make sure that each story complements one another rather than competing against one another like they're fighting over attention - which can be confusing for followers who may not know what's going on! (VID/Dis: Use Storytelling to increase engagement on Instagram in the year 2022)
Step 8: Share Knowledge Consciously, Ethically And Altruistically On Instagram
Next, you want to share knowledge consciously, ethically and altruistically on Instagram.
Sharing your knowledge on a topic you're passionate about is a great way to connect with your audience and build trust with them. You can use this knowledge to help guide them through their own journey or answer questions they may have that relate to yours. (pic/Dis: How to increase engagement on Instagram)
According to a research in International Journal of Contemporary Hospitality Management on 2456 Posts were visually analyzed alongside a series of interviews with elite pastry chefs over a two-year period. -Elite pastry chefs who express their creativity and share knowledge consciously, ethically and altruistically on Instagram are the most engaged.
Step 9: Implement The 80/20 Rule Of Engagement
You may have heard the 80/20 rule, which states that 80 percent of your income will come from 20 percent of your work. This is true for Instagram engagement as well: a small percentage of your posts will be responsible for driving most of the interactions you receive on the platform. However, you need to keep posting until you find those viral ones!!
>To get more likes and comments on Instagram, post content that is visually appealing and engaging. This means posting at times when there's more activity on the platform (think late mornings), using high-quality images and videos (the higher resolution they are, the better), including hashtags relevant to you or your brand (but don't overdo it with too many!), reposting popular content from other accounts in order to drive traffic back to yours-these are all great ways to increase engagement on Instagram!
Don't be afraid to post things that are a little out of the ordinary. You might think that if you share 100% of your content on Instagram, it will get more engaged. But this isn't always true—especially when it comes to videos and photos that don't lend themselves
Step 10: Use Hashtags Strategically
Have you ever noticed that people seem to be using hashtags more and more? From the way they’re being used, it seems like there’s been a massive shift towards using them on Instagram.
(VID/Dis : How to get more engagement on Instagram by choosing relevant hashtags)
If you want to know how to use hashtags yourself, here is a quick lesson:
Decide whether you want to use one or two hashtags. You can have between 2-7 but three or four are usually enough. It depends on what kind of content you post (see below).
Choose the right and specific related ones! Use hashtags that are relevant to your niche, Hashtags, such as #love and #Life are very popular choices because they are generic enough for everyone in your target audience to relate with them, but specific enough so that they can still be used by other users who may not like your style.
Consider trending topics as well—these can often attract more eyes than ever before! For example, if it's around Christmas time, then consider using "Merry Christmas" or "Happy Holidays" as one of your tags; this will help target people who may have just recently joined Instagram and haven't yet seen many posts from you
Step 11: Write Engaging Captions
Write short captions. You don't need to write a long, drawn-out essay to get your point across. Keep it short and sweet with a few words that will grab the reader's attention and make them want to click on your post or follow you.
Use emojis! They're fun and can add some color to your caption—but don't overdo it with too many emojis, or else it will look like you're trying too hard (and no one likes that).
Step 12: Add Call To Action (CTAs)
A call to action (CTA) is a link that you want your followers to click on. You can use a CTA to drive traffic to your website, blog, or other social media profile. If you're hosting an Instagram story giveaway and would like people who enter the giveaway to follow your account, consider adding a CTA at the end of the story with instructions on how they can do so (e.g., “Follow me @Pvcreators”). This kind of easy-to-do instruction will help keep them engaged with what's happening in their feed, while also giving them access to more content in the future!
You can also use a CTA to drive traffic to your Instagram profile. If you're running a blog on another platform and want people who read it to follow along with what's happening in their feed, consider adding an icon at the top of each post that says “Follow my Instagram” with instructions on how they can do so (e.g., “Follow me @PVCreators”). The best thing here is there's no need for any extra steps.
5 Type of CTAs Examples
For Saves:
Save this for later.
Save it. So you don’t forget it.
Hit “Save” to get…
Save this post to never…
Save now to come back at it later
For Comments:
Drop an Emoji.
Comment “yes” if you agree.
Comment down below.
Let me know in the “Comments”.
Let’s chat in the “Comments”.
For Shares:
Relatable? “Share it."
Share if you agree.
Share with someone who needs it!
Share to make someone happier.
Share so others can learn too!
For Follow:
Follow us for more.
Follow to never miss an update.
Follow for more tips.
Want to know more? “Follow us!”
Follow @PVCreators for daily tips.
For Traffic:
Click on the link in Bio!
Find the link in our stories.
Swipe up to discover.
Want to know more? Link in Bio?
Special discount! Link in Bio? (PIC/Dis: Add Call to Action to get more engagement on Instagram)
Step 13: Post At The Right Time
As with any social media platform, the best time to post on Instagram will vary depending on your specific audience. The general rule of thumb is to post when your target audience is most likely to be online. If you’re an early morning person and you know that most of your followers are also early risers, then Monday through Wednesday mornings are probably best for posting. If you have a more tech-savvy audience who likes to stay up late at night and check their phones after hours, Friday and Saturday nights may be better days for you.
(PIC/Dis: Post at the right time to increase engagement on Instagram in the year 2022)
Step 14: Answer Your Comments And Directs Responsive
-Be responsive to comments.
-Respond to questions.
-Answer questions.
-Be humble and share your knowledge.
-Be honest, transparent, and helpful.
-Be empathetic and authentic in your response content (don’t just say “thanks for the feedback." Give some context about how you're going to address it).
-Lastly, remember that being human on Instagram is best engaged because it shows that you are a real person with feelings just like everyone else
(VID/Dis: Be Responsive to your Comments and Directs to increase engagement on Instagram in the year 2022)
Answer your Comments and Directs Responsive
This is a great way to build trust with your followers, as it shows that you are willing to take the time to directly answer their questions or concerns. You can even share stories about your followers on your stories!
Get Creative With Highlight Covers
It’s important to share highlight covers from other accounts that are relevant or engaging. You can get creative by asking a question at the end of an image, tagging someone else in the image, sharing a video or GIF with text over it (like “I <3 this!”), etc. This will help engage both new and existing followers by giving them something new to interact with!
Step 15: Don’t Exceed Your Instagram Engagement Limits
Don’t exceed Instagram limits in order not to get an “ Action Block”, which is a punishment by Instagram for accounts violating their guidelines.
Instagram Engagement Limits:
Engagement Action | Limits |
Total Actions | 500/Day |
Likes | 120/hr 1000/Day |
Comments | 55/hr 200/Day |
Direct Messages | 80/Day |
Tag on Single Slide | 20/Day |
Tag on Carousel | 35/Day |
Mention | 10/Day |
Follow/Unfollow | 20/hr 200/Day |
Stories | 100/Day |
Step 16: Golden Rule; daily 1 Hour Engagement Instagram Activity
1.When To Be Active:
15 min every morning
15 min before posting
15 min after published
15 min every evening
2.What To Take Care in each quarter
4 min reply to your CM and DM (Comments and Direct Messages)
3 min leave a valuable Comment on Small Accounts
4 min Comment on Hashtag Post in your niche
4 min Engage with big Creators in Comments Source: Abhishek• IG Growth• Designer on Instagram: “ENGAGEMENT GROWTH STRATEGY (Save it💯) Engagement is really important part to do on Instagram, the more you engage the more you gain…”
Step 17: Host User-Generated Content (UGC) Contests
UGC contests are a great way to engage your followers, increase engagement on Instagram, and increase the reach of your posts. The process is simple:
Post an image or video that you want people to recreate using their own photos or videos.
Invite them to tag it with a creative hashtag (think #ig_yourmoment)
Mention @instagram in the caption when they share their creations for the chance at winning prizes.
These can range from gift cards up to vacations, depending on how big you want them to be! (VID/Dis: Host UGC to increase engagement on Instagram in the year 2022)
Step 18: Implement Instagram Stories Effectively
Did you know?
73% of businesses reported acquiring new customers from an Instagram Story.
43% of social media users watched Instagram Stories more than other types of video content on the network.
On average, top brands publish 17 Stories a month. SproutSocial
(PIC/Dis: How to increase engagement on Instagram for business)
Stories are a popular feature of the Instagram platform, and it is no wonder why. It allows users to share photos, videos and GIFs with their followers in an ephemeral format that disappears after 24 hours.
Step 19: Go Live Frequently on Instagram Stories
One of the best ways to increase engagement on Instagram is to go live frequently. You can use this strategy as an opportunity to share your expertise, knowledge and personality with your followers.
(VID/Dis:Go Live Frequently to increase engagement on Instagram in the year 2022)
You can also use it as a way to share your voice and brand with others, while showing them that you are here for them in whatever capacity they need.
Another great benefit of sharing more frequently is that it gives people an idea of who you are and what makes you unique (as well as giving them more opportunities to interact with you). They'll be able to see the type of person/brand/business owner that you are, which will help build trust over time by showing how much effort goes into creating content for followers each day or week (in this case).
Step 20: Influencer Marketing As A Fuel For Increasing Instagram Engagement
If you are not using Instagram influencers to increase your brand reach, then you are missing out on a great opportunity. Influencer marketing is the best way to increase engagement on Instagram in the year 2023 and get more followers, likes and comments based on studies in 2022. Other than that, it can help you in driving traffic to your website, increasing revenue from eCommerce sites and boosting sales of physical products like clothing or accessories.
In-fact, having a collab account with other Instagram Influencers or organizations who are keen to work with you in order to increase their brand reach, which indirectly will increase your brand reach too! This is helpful because it helps them get more followers than they would have done otherwise.
Step 21: Convert Instagram Followers Into Email Subscribers
How can this help to increase engagement on Instagram? It's all about being in touch with your followers, if you have their emails, you can send customized emails to them, send your new posts, your educational contents, reminding them of your live events, introduce your products and services, or letting them know about your promotions. How will this work?
Ask your followers to register their emails
Create a landing page. If you don't have one, go here to make one:
Create an incentive for people to subscribe to your email list
Create a lead magnet with something of value that they can get just by signing up. For example, you could offer them 10% off their next purchase or give them access to special discounts or coupons only available for subscribers. (VID/Dis: How to improve engagement on Instagram)
Step 22: Use Website Traffic to Increase Instagram Profile Visits and Vice Versa
50 % of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories (HubSpot)
If you want to grow your Instagram audience, one of the simplest things you can do is leverage website traffic. In other words, if your company has an active website that’s optimized for mobile devices and easily accessible through search engines (read: Google), 50% of the people who see your branded content on Instagram will be more likely to visit it later on!
(VID/Dis: Pairing Website and Social Media to increase Instagram engagement in the year 2022)
By pairing this with an active social media strategy (complete with user-generated content), you can build deeper relationships with current customers while also attracting new ones. And since most people turn primarily to their phones when searching for local businesses or products online…
Step 23: Promote your Instagram Business on other Social Media Platforms
You can promote your Instagram Business on other Social media Platforms like Facebook, YouTube, Twitter, LinkedIn, Reddit and Pinterest.
This will make your content more visible to other people and they may want to follow you.
If you are promoting a business or product on social media then it is important that you encourage your followers to share content's feedbacks or any new experience with the group of users who have liked their page so that they can also benefit from their experience and get more followers at the same time.
Step 24: Analyze your Instagram Post Engagement and Come Up with your Best Practice.
One of the best ways to improve your engagement on Instagram is to analyze the data. Use insights from your analytics to see what kinds of posts are getting the most likes and comments, and then use this information to help you create better content.
(VID/Dis:Analyze Instagram Posts Engagement to come up with your best practice )
You can also use data insights as a way to identify which types of posts do not perform well and don't waste your time. For example, if people don't care about your dog pictures, but they're obsessed with food porn, then focus on posting more pictures of food.
Step 25: Use Instagram Ads to Increase Engagement on Instagram in the Year 2023
Instagram’s advertising reach has outpaced Facebook in the year 2022, making it one of the fastest growing social platforms. The ability to use Instagram ads to increase engagement on Instagram is a great way to build your brand’s presence and grow your audience. Here's how you can use Instagram ads in 2023:
Increase Profile Visits: Promote an album or page post with an image containing a link back to their profile page. You can also promote links that take people directly into the app instead of just showing them a photo, video or quote from your account.
(Pic/Dis: Instagram advertising could improve your engagement rate)
Increase Website Traffic: Create compelling images that link back directly to sales pages on your website so viewers can make purchases right away without having any additional steps taken before completing their purchase (e-commerce marketing).
Conclusion With the right strategy and careful planning, you can increase your engagement on Instagram in the year 2023. If your brand is still new to Instagram, these tips will help you get started on the right foot. The key is consistency: if you consistently post great content that shows off what makes your business unique, it's likely people will start following along for more! We hope that these tips have helped you to improve your Instagram engagement. Whether or not they do, remember that the most important thing is to keep creating content that inspires and empowers others. If you focus on doing this, the engagement will naturally follow!
Let us show you how we can help.You can also check out our Engaging Content Creation Program.